Mobile marketing text message promotion is by far the latest addition to interactive advertising. From the term "Mobile" itself, it certainly refers to the utilization of mobile devices as a way to reach to people in marketing communications. This marketing strategy benefits many businesses by enabling them to take advantage of the various ways people are using cell phones today.

However, to utilize mobile marketing text message advertising to its full capabilities is to really increase earnings and ROI.

If you are looking to build a massive list of customers who will purchase from you again and again, here are some marketing mistakes you should stay away from:

Mistake #1: No Call to Action

» No matter how great your business is, you are still missing out on opportunities to get new customers if your mobile marketing promotions do not have a call to action. Make people informed about your marketing text message campaign and publicize it on all of your marketing materials. Most significantly, tell people to join your mobile list to receive cool free gifts and future promotional offers. If you don't tell them to sign up, most won't.

Mistake #2: No Customer Bonus for Signing up

» Another powerful marketing strategy is to offer sign-up bonuses. Customers will be encouraged to join your mobile list if they receive an immediate reward. For instance, if you are fast food chain, you could possibly offer "FREE MEAL worth $ 5" as a sign-up incentive. The customer would need to present your text message offer on their next visit in order to redeem it.

Mistake #3: Giving Off Too Many Offers

» Though sending offers repeatedly can be exciting and may get your customers attention, it is annoying which may lead to some customers unsubscribing from your list. Moreover, sending offers frequently can have an unfavorable impact as it does not give customers thrills on what they miss. Text offers sent once a week or twice a month is more effective because customers are given time to look at the advantages of the offers and will look forward to future ones.

Mistake #4: No Customer-Retention Incentives

» Customers are likely to stay on a mobile list if they are offered "freebies" and cool discounts every once in a while. Don't try to make all of your messages an attempt to sell something. Instead, when marketing your text message to your list of subscribers come up with some nice offers that will make them happy as well as keep a steady flow of revenue coming into your business. Some examples of effective customer rewards programs would be "FREE STUFF," "50% OFF," and "BUY ONE, GET ONE FREE."

Mistake #5: No Referral System in Place

» Of course, people tend to share and discuss with their friends and family members about any nice offers they've received. When your customers are convinced by your products or services, they will likely recommend it to a friend or family member. So, you can make this process easy for them by implementing a mobile "Refer a friend" program. Give your "referring" customers a good reward for referring others and watch your list and ROI quickly grow.

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