Those squares of monochrome pixels, called Product Data Matrix codes, are showing up increasingly today. Data Matrix coding (often known as 2D Matrix codes) is a new type of automated identification technology that encodes content or raw data into black and white modules or "cells" inside of a square (or sometimes oblong) pattern. Its acceptance is growing chiefly as a result of the capability to save large amounts of information into its very small dimensions. As a matter of fact, the technique provides for the storage of up to 2,335 alphanumeric characters in a code...far beyond the limitations of conventional bar codes.

Applications for Data Matrix codes are fairly unlimited in merchandise marking as well as marketing. Merchandise marking programs are currently being adapted in industries producing smaller items, like consumer electronics, together with industries which experience a large amount of counterfeiting, such as aerospace parts and equipment. Nevertheless, the capability to encode additional info for quality controls and tracking is of benefit to almost any products such as food and drink, manufactured equipment, consumer supplies and medical/pharmaceuticals. With all the right product label supplier, such as Drake Labels, you can quickly swap out existing bar codes and expand product traceability using a number of label sizes and substances such as paper, polyester, Lexan, foil and metal.

Marketing programs, which are probably the most well known at present, are being used to link printed materials (product promotions, box and store tags, and print ads) to special web content created to offer additional info or calls to action. All the potential customer needs is a smartphone which has a QR code reader and the expanded discussion with the manufacturer can start. It may be as easy as a Data Matrix code in a publication ad, or additional merchandise info or time sensitive offer presented within a code on a point of purchase display. The responses are tracked more accurately when compared with displayed hyperlinks, namely since the potential for human entry error is bypassed.

Drake Labels is a leading, experienced custom label and product identification tag producer which has been doing business since 1966. The organization focuses on smaller and medium number orders and offers Data Matrix marking for a number of product and marketing applications and businesses such as electronic products and aerospace parts and equipment. To read more relating to the advantages and benefits of incorporating Data Matrix codes into your product marking and marketing, e mail them directly at quotes@drake.com, or visit the company's webpage.

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