What on earth is Twitter and just how can you use it to bring in sales leads and prospective buyers for your singular business?

Twitter is a free system allowing its users to send and read messages online called tweets. A tweet is a text message of maximum 140 characters, as with an SMS message, by way of which it was derived. As such, tweets use the kind of shorthand language, icons, anagrams and slogans that are popular in SMS messaging. The use of URL shortening services, for example tinyurl, and content hosting services, for example Twitpic and NotePub, can surmount the 140 character limit as well as enable the sending of multimedia content.

Tweets are shown on the author's profile page and directed to the author's subscribers, who are called followers. The author can allow open access to their posts or they can choose to send their posts only to their subscribers.

Tweets can be sent and received through the Twitter site, SMS or outside applications. Twitter is free, but accessing it through SMS might result in phone fees by your phone's service provider.

Since its creation in 2006 by Jack Dorsey, Twitter has gained worldwide popularity and prominence. It is sometimes termed the SMS of the Internet. Direct usage of Twitter is often superceded by other applications which use Twitter's application programming interface to transmit and receive their own messages.

To easily understand Twitter, visualize it as your own personal billboard, where you can deliver the most recent and most relevant quality information possible, to a wide audience.

Twitter announced their news and information network strategy in November 2009 by replacing the question asked of its users for status updates. From "What are you doing?' they have shifted to "What's happening?"

As a mlm marketer, Twitter permits you or your business to pinpoint a target market for your product or service. You may even end up creating a "Twitter Personal" that appears more interesting than you really are! Why? With Twitter you needn't create a sizable volume of content. Short bits of entertaining, but effective, material can accumulate a large following and keep those followers.

When you have attained followers, Twitter enables you to stay in regular contact with them without overwhelming them to the point of losing followers. This capability of Twitter makes it a powerful, if not the most formidable, social networking tool for marketers.

Since Twitter messages are short and to the point, you can conveniently tweet up to 4 times per day and engender relationships with your followers that much sooner. Your aim is to have your Twitter followers choose to keep communicating with you because they want to know what you have to say. When people react this, your chances of having them later buy from you are greatly increased.

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