Now whatever kind of advertising you do to attract new customers, there is hands down one way that is just the worst. That's advertising that never ever gets seen.

Computers became an essential productivity tool in the 1980's long just before the "Internet" or "World Wide Web" manifested itself in the late 1990's. The web opened with a flourish that in due course blew up as the dot com bubble. Now not everything was horrible about that experience. But one of the most common results for hundreds upon hundreds of small enterprises was a flock of web sites that virtually no one ever saw. (Except maybe your mom and you when you took the time to look for it.)

I've referred to many of these small business websites as electronic brochures as effective as a "billboard in a pasture that only the cows read." As of 2010, approximately half of all small businesses in the USA had websites for their own businesses, and the other 50% steadfastly refused to invest. It's sad for me to say so, but in many areas the people who choose not to play the internet game may well have won on their bet.

Whether they paid big bucks to a fancy web designer, or got by on the cheap by using the services of the son or nephew the problem was the same. It was one thing to have a website and another one completely to have one that was worth beans from a marketing and advertising viewpoint.

Now there were many things wrong about most of these websites that goes well beyond the purposes of this specific report. I detailed most of them in an e-book I wrote several years ago called, "Why Most Small Business Web Sites Stink!" But the actual significant point for our conversation today is that these sites often were difficult to find by customers searching for a supplier to meet their requirements. Because of this, they were mostly useless, from a strictly marketing viewpoint.

Now if your prospective customer already knew your company name, or the address of your website, they could find you. They could maybe check your hours, contact number or address, which was not all bad. But if they were looking to buy a left handed pipe wrench that you sold, the odds were not good. The net result is that almost all businesses did not draw in lots of new customers because of their web site. They had to drive site visitors to their websites by other forms of advertising before they could provide any real help.

I mention all of this because, Times Have Changed. Sadly, a lot of local businesses having been once burned and/or disillusioned about the importance of the world wide web are now slow to pick up on the new reality. The new reality is that small business people need to learn how to get on Google maps.

When people search for a supplier to meet their needs these days they do it on the internet or on their cell phones. Google shows a map with about seven local businesses they think can fill that need. If you want those customers you need to know how to get on Google maps to be seen when customers search.

The good news is that it's free of charge. The easiest way to learn how to get on Google maps is to do a search on Google for just that term.

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He would figure out how to deal with the high cost of shipping or he would know he would be out of business.

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