Start out with a definite idea of your persuasive speech's aim. Your call to action. What do you want your listeners to do as a outcome of your speech. Compress it into a single statement. Keep this in mind throughout.

Compose a preliminary call to action, specifically asking your audience to do what you want them to do. Be clear as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the process of thinking about your product.

Write three solid arguments why they should do what you want. Start by 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative significance.

You now know where you want your market to go and why from your viewpoint.

Now pause and consider more mindfully about your crowd. Who are they? Are they the decision makers? Or support staff? Are they able to make a conclusion to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other factors that will guide the way they hear what you have to say.

You've already identified what you have to say, the goal here is to understand how best to say it, so your audience hears what you have to say. You may arrange the significance of your arguments one way, they may another. If there is a discrepancy, consider re-ranking yours.

Now for each key point on your list, come up with an anecdote or story to explain how or why this would be vital to your audience. These stories will become the body of your persuasive speech. When you have three good anecdotes, one for each influential point you need to consider how to connect them together. How to shift from one point to the next.

Finally, now that you have a chain of three stories, each of which depict one of the key reasons why your audience should act positively on your call to action, you need to come up with an start.

This is like an appetizer to get them interested in what you are about to say. Asking them a relevant question, or making a audacious statement designed to seize their attentiveness are just two doable ways of achieving this. The introduction should be comparatively brief. You want to grab their attention, and give them a quick preliminary view of what you are going to explain them.

You now have your draft persuasive speech. Finally you want to memorize your introduction and your call to action. You want these to be down pat. Don't memorize the body of your speech. Rather, remember the stories you are going to share and the transitions you are going to use to move from one to the next. This will give your persuasive speech a natural flow and release you from anxiety about memorizing exact expression.

Draft your first draft in 30 minutes. Rehearse it out loud and or in your head a dozen times. Each time, you will vary it trying to transform your ideas into language your audience will hear and understand. Do this and your persuasive speech will wow them.